50 Cents.Period. was established upon the belief that every woman has the right to experience her period with dignity. In 2010, a 50 cent package of sanitary napkins provided women and girls in India with the freedom to leave their homes and go to school. As we have grown, so have our mission, strategy, and focus.

Today, our mission is to empower women and girls in marginalized and vulnerable communities, by partnering with them to create programs and pathways that ensure equitable access to resources and services targeting their mental and reproductive health needs.


  • We believe that EVERY woman and girl has the right to experience her period with dignity and understand her own body
  • To be a voice for those who have none
  • To reach women in the farthest, most underserved populations
  • Use our voice and platform to advocate to raise awareness on gender disparities
  • Follow “levelling-up” methodology in our program design
  • Local people have local solutions--involve them every step of the way and cede administration to them
  • Build lasting relationships with our partner orgs and the communities we serve
  • Partnership NOT paternalism
  • Start where you are, use what you have, do what you can
  • Women’s bodies are not a place to practice religion or politics
  • If change is to come, men must be involved in the conversation
  • Respect, learn, and incorporate the cultural practices and beliefs of the populations we serve into our targeted programs
  • Adjustments and best practices occur on a continuum, they are not static
  • Invitation NOT occupation
  • There is no “cookbook” or “one-size-fits-all” solution. ALL programs must be adjusted to fit their culture and context.


  • Shed light on stigmatized issues of gender and gender-based violence, i.e., menstruation, the practice of chaupadi, HIV/AIDS, FGM, reproductive choice, incarceration
  • Broker positive civil change and cultural shift regarding these issues
  • Empower women and girls with self-knowledge of their anatomy, body, and biological processes, through programs of reproductive and basic health education
  • Educate newly-arrived refugee women on health care access and options, and enroll them in primary OB/Gyn care, preventative screenings (i.e., mammogram, colonoscopy), trauma counseling, family planning, and HIV/STI testing
  • Provide safe-haven, peer-support, and resources to survivors of rape warfare, genocide, and FGM, and to connect them with female health specialists and medical providers
  • Increase access to basic hygiene, health care, vocational training, and rights-based programming in women’s prisons
  • Increase school enrollment, attendance, and completion rates for girls, by implementing comprehensive programs of sanitation, sex education, and menstrual hygiene management
  • Engage men on these issues